Selling to win: 快活视频students polish their professional pitching skills
Third-annual CBE competition helped 37 students gain hands-on networking experience and a chance to land a coveted job interview
By Laura Braddick on October 24, 2017
Your network and experience are two keys to a successful career search. Thirty-seven Towson University students developed both during the third annual College of Business and Economics Strategic Sales Competition on Oct. 20.
Students made 20-minute, one-on-one sales pitches to potential buyers. Sales professionals from the 13 sponsoring companies comprised the buyers being pitched and a panel that judged students on their execution via closed-circuit video feed.
Associate professor and event organizer Plamen Peev believes the format helps students stretch themselves and develop skills they will need in the future.
鈥淭he role-play format requires students to push their limits. It breaks from the routine presentation format, as it does not allow for a lot of planning, and it does not provide much structure,鈥� he said. 鈥沦tudents have to get key information from the buyer in the same 20 minutes which they present solutions based on that information. The ability to think on your feet and use product knowledge selectively to address buyers鈥� issues becomes very important.鈥�
Senior Corey Barnard, communications major and marketing minor, won first place and a $1,500 cash award. Senior Caitlin Manthe, a member of the women鈥檚 swimming team majoring in business administration/marketing, took second place, and sophomore accounting major Larry Zhang placed third. The college will send the first- and second-place winners to the National Collegiate Sales Competition at Kennesaw State University in Georgia next April.
鈥淚鈥檓 really impressed to see the size of the event doubled and even more impressed with the acumen of the students,鈥� said Michael McGuire, vice president of self-directed sales at Merrill Edge, who served as a buyer in the competition. 鈥淭hey all came prepared and were very professional.鈥�
The sponsors for the 2017 competition鈥攚hich was open to all 快活视频students鈥攚ere ADP, Atlas Insurance, Bank of America, Gartner, McCormick & Co., Merrill Edge, Merrill Lynch, NewDay USA, Northwestern Mutual, Ricoh, Stanley Black & Decker, Staples, StoneBridge Advisors, and WeddingWire.
CBE鈥檚 business and accounting programs are accredited by AACSB International, the highest standard of achievement available for business schools. Less than five percent of schools worldwide are accredited for business and only one percent are accredited for both business and accounting.